Vision And Value

Our Vision

Our vision is to successfully operate in the food marketplace,and to be the market of choice for foodservice and consumers for gourmet pheasant.

Mission Statement

Sustained profitability focused on integrity and accountability to our employees, customers, vendors and neighbors with respect for our birds and the environment.

Our Core Values

Humane Treatment of Our Birds

  • Our birds are placed at lower than standard densities, and given constant access to quality feed, water and cover.
  • When shipping day old chicks, we insulate them and place nutrients in the boxes as well as using environmentally controlled vehicles to assure proper temperature control.

Customer Satisfaction

  • Knowledgeable staff available to assist with customers’ questions and concerns connected with the raising of their birds.
  • Honest and fair dealing with customer complaints that facilitate a speedy resolution.
  • We take pride in exceeding our customers’ expectations and being a trusted partner in helping their business succeed.

Business Profitability With Integrity

  • Our bottom line profit is not our only goal- knowing that we obtained this accomplishment while maintaining integrity in our dealings with vendors, customers, and all others- is the key to real success.
  • We have developed a system of checks and balances to assure accurate accountability of all staff.

Employee Job Satisfaction

  • We are constantly improving our wage and benefit package for our employees to gauge our marketability in the workplace.
  • Regular company meetings to keep all employees informed of company happenings.

Stewardship Of The Earth

  • Awarded the Rock County Soil and Conservation award for land preservation.
  • Adopted a “no-till” approach for all land management.

Community Involvement

  • Encourage employees to participate in area organizations by donation of time and money.
  • Long term contributor of the North Rock County United Way.